World Music Showcase in Sofia is now open for applications.
The first-ever showcase of its kind in Bulgaria is welcoming applicants as it celebrates its third edition on July 3, 2025. Journalists are invited to announce this call for applicants, and encouraged to reach out about ideas for coverage this summer!
World Music Showcase: breeding ground for talent
The annual World Music Showcase is back for its 3rd edition, and submissions are officially open! Taking place in Sofia, Bulgaria, on July 3rd and 4th, this showcase is an unmissable chance for emerging world music artists to step into the spotlight. Hosted by one of the most vibrant festivals in the region, A to JazZ invites artists to connect with top industry professionals and join a celebration of global sounds. Applications close on February 16th, 2025, at 23:00 CET.
This year, 12 winning bands will be handpicked by an international jury of five music experts. These selected artists will receive a support package including a small travel budget, two nights of hotel accommodation, and access to exclusive networking and mentoring opportunities. Expect speed meetings with festival programmers, bookers, and music journalists from across Europe, plus insightful mentoring sessions and entry to the Music Talks Conference—all while soaking up the festival atmosphere.
Last year’s edition saw nearly 200 applications from 29 countries, with 144 speed meetings between artists and delegates, and a 10,000-strong audience enjoying the showcases. This year promises to be even bigger, creating a space for artists to connect, learn, and grow their presence on the world stage. If you're an artist based in the EU, or from countries such as Iceland, Norway, Albania, Georgia, or Ukraine, this is your chance to be part of something special.
The World Music Showcase is part of Upbeat—The European Platform for World Music—alongside partners like WOMEX and Tallinn Music Week. By joining this showcase, artists tap into a growing community of world music movers and shakers, with opportunities that resonate far beyond the festival stage. Let your music travel!